Overview:
After a nationwide search, Accent Creative Group was selected out of several firms and tasked with the rebranding, visual identity, logo and promotional materials, ad campaigns and brand architecture for Lanier Islands.
Outcome:
ACG conducted several meetings with senior Lanier Islands’ staff members in order to get direction and input throughout the design process. Once the initial logo was designed and approved, Accent Creative Group created the brand architecture for the entire resort. This included separate, but complementary, logos for each of the separate entities of the resort, including:
- Harbor Landing
- LakeHouses
- LanierWorld
- Legacy Golf Club
- Legacy Lodge
- Legacy Weddings
- Sidney’s
- Sunset Cove
- Sunset Cove Marina
- The Stables
- Tranquility the Spa
Accent Creative Group assisted in the rollout of the new resort branding with the creation of a style guide (a brand architecture guideline which describes the instances in which to use each of the departmental logos and when to use the main logo), ad campaigns, billboards, signage and more.
