Overview:
Accent Creative Group was approached by the Perry Convention and Visitors Bureau and tasked with creating a new brand, brand consistency strategy, rack card, visitors guide, billboard designs, tradeshow tools, as well as all other collateral branding materials to maintain a consistent CVB message. Tasked with serving the community by bringing in visitors year-round, the Perry CVB wanted to focus on driving more visitation into the downtown business district to shop, eat and sightsee. This was in an effort to engage visitors at other times of the year besides when the fair, rodeo or other major event is in town at the nearby Georgia National Fairgrounds.
Outcome:
ACG conducted several meetings with the Perry CVB leadership in order to obtain a clear direction on the desired results, “look” and strategy for its new brand, including an in-depth site visit to the destination to help with the “discovery” phase of our process. Once “Visit Perry” and its tagline, “Take a Ride on the Local Side,” was pitched and unanimously approved, we began the process of drafting logo concepts for their review.
Ultimately, the logo to the right was chosen and brand standards were established including fonts, color palettes, appropriate usage and more. ACG then produced an array of materials to meet the needs of the fast-approaching Georgia National Fair, at which the CVB had a primely located booth to ‘launch’ the new brand. Armed with new rack cards, backdrop and other tradeshow graphics aimed at inspiring fair-goers to visit the downtown district, the CVB gained a lot of new attention and was ready for more upon their return to the office.
Since the fair launch, we have assisted their web vendor with refacing their site with the new brand look and feel; advised on a marketing strategy, designed ads, billboards and other paid advertising pieces; researched, wrote and designed their all-new 2020 visitors guide; and begun work on reinventing their self-guided local history tour. All pieces use high-impact photography and the “local” theme to complement the new brand identity of a thrilling destination beyond the fairgrounds.
